Free Poster
The Challenge
Create an event poster.
The Solution
I created a series of posters for foot traffic going to see Grateful Dead’s Farethee Well Tour. The animals are based off of the iconic dancing bears. Each animal is giving directions to the show. They are placed around public transportation and parking lots close to the venue. There is a scannable image on each animal’s hand. Scanning it will give you directions on how to win a free poster.
